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Follow the Pawprints

Follow the Pawprints

Welcome to the heart of the K9AT ecosystem — where stories, socials, breed spotlights, and dog-loving updates all come together in one place.

We’re a proudly British brand, born in the hills of Somerset and powered by muddy walks, tail-wagging smiles, and that quiet moment when the kettle’s on and your dog’s finally asleep.

Designed for Dogs. Made for Their People.

This page is your hub. A little engine room of links and connections — to the voices behind the brand, to our latest blog features, and to the corners of the internet where the best dog stuff lives. Ready to sniff around? Start here.

Explore Our Socials & Community Spaces

Meet the Pack Behind K9AT

At the heart of K9AT is a simple belief: every product we create should feel like it was made for your dog. We’re proudly based in Somerset, built around real dogs and real people, and shaped by those quiet, everyday moments that matter — the muddy walks, the morning tail wags, the sofa cuddles on a rainy day.

Designed for Dogs. Made for Their People.

Behind it all are three voices who bring the whole thing to life — each with their own purpose, their own rhythm, and their own paw print on everything we do.

Sara – Wag More, Worry Less

Sara is our storyteller-in-chief — the voice behind the brand, the heartbeat in the background. She’s the one who remembers what matters, shaping the tone of every message, blog post, and breed moment with care.

She brings warmth, dog-mum honesty, and a bit of quiet persistence to everything she touches. When the product hits just right or the story lands at the perfect moment — it’s usually Sara behind the scenes.

Meet Sara – Journalistic Editor @ K9AT. Storyteller-in-Chief – Wag more. Worry less.

Matt – Designed for Dogs

Matt keeps the wheels turning — calmly, precisely, and without fuss. He’s the one behind the product launches, the seasonal collections, and the clever little touches that make everything feel like it just works.

While Sara holds the heart, Matt brings the structure — guiding the rhythm of the brand with a sharp eye and a soft spot for dogs who like the long walk home.

Partner at K9AT – Designed Premium for Dog Lovers.
Stories, gear, and adventures for life with dogs.
Matt – Designed for Dogs.

Inde – Our Border Collie Genius (Customer Service, But Smarter)

You’ll find Inde in the bottom-right corner of your screen — just look for the little envelope that says “Chat with us.”

She’s not just for show. Inde’s here to help with everything from tracking your order to finding the perfect gift — whether it’s for a birthday, Christmas, a dog-mad friend, or yourself.

Need help with a return? Want to check what’s in stock? Fancy asking what product suits your dog best? That’s Inde’s speciality.

She’s quick, sharp, and remarkably polite. And while she doesn’t wag or bark, she’s been trained to fetch the answers you need — fast.

Ask her anything. She really is the smart one around here.

Breed Spotlights – Who’s Up Next?

Each month, we shine the spotlight on a handful of dog breeds — bringing new designs, limited-run gifts, and a little love to each one’s personality.

If your dog’s breed isn’t listed yet — no worries. We’re working our way through all 225+ UK-recognised breeds, and we always take suggestions from our community.

Got a favourite? Want to see it sooner?

Email us at support@k9at.co.uk and let us know your pup’s name and breed. We might just bump them up the queue — and yes, we’ll send you something tail-wagging for your trouble.

Shop by Breed

Looking to browse what’s already live? Head to our Shop by Breed page — everything’s grouped by dog type to make it easy to find something that fits their fur and your style.

From art prints to T-shirts, mugs, hoodies and dog-lover gifts — we’ve already featured dozens of breeds, and we’re just getting started.

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